PRI

SEMA Purchases IMIS, Unifies Racing Industry Trade Shows

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First it was PRI, now it’s IMIS. The Specialty Equipment Market Association (SEMA) has acquired the International Motorsports Industry Show (IMIS) and will consolidate it with Performance Racing Industry (PRI) Show. While you take a moment to digest all those acronyms, we’ll also tell you the expanded PRI show will return to its roots in Indianapolis for

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SEMA Purchases PRI in Surprise Move

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Two of our favorite acronyms have joined forces: SEMA and PRI. We received word today from Performance Racing Industry (PRI) that the organization, which produces the PRI business magazine and trade show, has agreed to be purchased by the Specialty Equipment Market Association (SEMA). Like LeBron James and Dwayne Wade joining forces (sorry Chris Bosh), the move brings

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