SEMA 2017

10 New Products for Modern Muscle Cars

LAS VEGAS, NV—This one’s for all your late-model lovers out there. The next generation of American performance cars is well represented at SEMA—as project vehicles and in new product development. This post covers just a few of the new products for modern muscle cars. Ford Performance 2018 Mustang GT Supercharger Designed just for the 5.0L

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Borla Introduces Music-Inspired Polyphonic Exhaust Technology at SEMA 2017

LAS VEGAS, NV — Like many performance parts manufacturers, the exhaust experts at Borla incorporate mountains of vehicle data, advanced math algorithms, and precision measurements into their product design. But when it comes to creating vehicle-specific exhaust systems, they must also use something less technical and largely immeasurable. Instinct. Feel. Art. “Imagine many voices harmonizing

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Mopar Unleashes the “Hellcrate” Crate Engine!

LAS VEGAS, NV — The cat is out of the bag. Or, more accurately, the Hellcat is out of the bag. Fiat-Chrysler revealed the “Hellcrate” crate engine ahead of the SEMA Show, but it made its official debut in Las Vegas on Tuesday. The crate engine version of the Hellcat means you can now add

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SEMA Quick Feature: Robert Lopez’s 1936 Ford Pickup

LAS VEGAS, NV — Combine the spirit and attitude of a rat rod with the fit, finish, and detail of a modern street rod, and you’ve got Robert Lopez’s 1936 Ford custom pickup. The modifications on the truck are stunning. The result is a stunningly beautiful truck that currently graces the main hall at the SEMA

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Royal Purple Launches New 5W-40 and 5W-50 XPR Racing Oils

LAS VEGAS, NV — Outdoor temperatures swing, and when they do, oil viscosity changes with them. Precision-built race engines don’t like when their oil—their very lifeblood—is imprecise, and these engines tend to protest inconsistent oil thickness by offering less-than-ideal performance (and race-day losses). Royal Purple—a long-time leader in performance motor oils and specialty lubricants—launched a

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Hi-Lift Introduces New Roll Cage Mount for Jeep Wrangler at SEMA Show

LAS VEGAS, NV — Mount your Hi-Lift® Jack horizontally within easy reach on the roll cage of a Jeep Wrangler JK with Hi-Lift’s new roll cage mount, which was introduced at the SEMA Show on Tuesday. The new mount is also compatible with other Jeep Wrangler models with the top removed. It requires no drilling and mounts directly to the factory

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