stock car

NASCAR Aims to Rekindle Brand Rivalry With Gen-6 Stock Car Design

When that first green flag waves kicking off NASCAR’s 2013 racing season on February 16, racing fans will see something they haven’t seen in a long time—stock cars that closely resemble their production-model counterparts. Brand recognition is one of the hallmarks of the Generation-6 redesign. NASCAR officials and those participating in the racing series hope

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