vehicle color

Dodge announced earlier this week that is was offering its popular Plum Crazy purple as a color option for all of its Challenger and Charger trim packages. It got us to thinking about some of the most iconic automotive factory muscle car/performance car colors of all time. There have been a lot of great ones, and opinions on

For the 60th consecutive year, DuPont has released its Automotive Color Popularity Report, and for the second year in a row, white is the color most preferred by vehicle buyers worldwide. White is also the most popular here in the United States. White makes up nearly a quarter of the global vehicle market—about 23 percent,